The association mainly produces natural honey. Part of this is further processed into creamed honey. Although some quantities of bee wax are produced, the wax is used to maintain the beehive’s combs.
The types honey produces by the association is show below:
The bottling is done at the unit located at Jalikhar through a German made automatic machine. The bottling is done in different sizes and weight categories of 500g, 400g, 300g and 275g. Labeling is done at the unit and it is all done manually. It is then packed in cardboard box each containing 12 bottles.
The prices for different types of honey produced are all same. They charge prices according to the weight of honey. Current prices are as follows:
However, they produce cream honey only in one weights category of 500 grams, which is priced at Nu. 135.00
The association itself does the distribution in Bumthang Dzongkhag and also buyers can buy directly from BEKAB. All transportation to other dzongkhag is done by the BEKAB which is charged.
There has been very little effort in trying to develop marketing strategies these products mainly because the association is not able to meet the current demand. Some of the marketing efforts done by the BEKAB are distribution of brochures, leaflets and few media adds (BBS). The demand far exceeds the supply and marketing efforts undertaken by the association, both within and outside the country, was very minimal. However, with the increase open-market competition, the association has plans to getting its efforts towards exploring potential markets both internally as well as externally and increasing its marketing efforts.